Traction: How Any Startup Can Achieve Explosive Customer Growth


Startup recommendation tends to be a lot of platitudes repackaged with new buzzwords, however Traction is entirely something else.

As Justin Mares and Gabriel Weinberg  realized from their own experiences, building a profitable firm is tough. For every startup that grows to the point where it may go public or be profitably acquired, thousands of others sputter and die.

Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your crew, or how much cash you raise. It’s how consistently you’ll be able to grow and acquire new clients (or, for a free service, users). That’s known as traction, and it makes everything else simpler—fund-raising, press, hiring, acquisitions, partnerships,. Talk is cheap, but traction is hard evidence that you are on the correct path.

Traction will teach you the 19 channels you should use to construct a customer base, and pick the best ones for your enterprise. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Dharmesh Shah (HubSpot), Paul English (Kayak) and Alexis Ohanian (reddit). You will learn, for example, tips on how to:

·Get targeted media coverage that may help you reach more prospects
·Find and use offline adverts and other channels your competitors probably aren’t utilizing
·Enhance your search engine rankings and advertising via online tools and research
·Boost the effectiveness of your e-mail marketing campaigns by automating staggered sets of prompts and updates

Mares and Weinberg know that there’s no one-size-fits-all answer; each startup faces distinctive challenges and will benefit from a mix of these 19 traction channels. They provide a 3-step framework (known as Bullseye) to figure out which ones will work best for your enterprise. However regardless of how you apply them, the teachings and examples in Traction will assist you to create and maintain the growth your business desperately needs.

Written by: Justin Mares, Gabriel Weinberg
Narrated by: Gabriel Weinberg
Length: 7 hours, 24 minutes
Unabridged Audiobook
Release: October 2015
Publisher: Gildan Media, LLC

SKU: traction-how-any-startup-can-achieve-explosive-customer-growth Categories: , , , Tags: , , Product ID: 1547


Most start-ups don’t stop working due to the fact that they can’t make an item.
Most start-ups stop working cause they won’t get traction. 

“Here is the within scoop, the most recent, most particular techniques from the red-hot center of the web marketing universe. From somebody who has actually done it. Twice.”
Seth Godin, author of Linchpin

“Anyone–creators, supervisors, and executives–attempting to break through to brand-new consumers can utilize this clever, enthusiastic book.”
Eric Ries, author of The Lean Startup

“The concern every creator asks after shipping is constantly: how do I get traction? This book really addresses it.”
Alexis Ohanian, cofounder of reddit

“A typical concern I get is:  ‘How do I understand if my organisation is getting traction, or how do I get traction for my organisation, or how do I get users?’ Traction addresses all of these concerns and more.”
James Altucher, author of Choose Yourself

Traction is a crucial guide for business owners seeking to grow and scale their services.”
Patrick Vlaskovits, bestselling author of The Lean Entrepreneur

“The business owners who leave of our workplaces with term sheets stroll into them with Traction. It’s a practical guide to fixing the business owner’s top obstacle.”
Fred Wilson, partner of Union Square Ventures



There are no reviews yet.

Be the first to review “Traction: How Any Startup Can Achieve Explosive Customer Growth”

Your email address will not be published. Required fields are marked *