Most start-ups don’t stop working due to the fact that they can’t make an item.
Most start-ups stop working cause they won’t get traction.
“Here is the within scoop, the most recent, most particular techniques from the red-hot center of the web marketing universe. From somebody who has actually done it. Twice.”
—Seth Godin, author of Linchpin
“Anyone–creators, supervisors, and executives–attempting to break through to brand-new consumers can utilize this clever, enthusiastic book.”
—Eric Ries, author of The Lean Startup
“The concern every creator asks after shipping is constantly: how do I get traction? This book really addresses it.”
—Alexis Ohanian, cofounder of reddit
“A typical concern I get is: ‘How do I understand if my organisation is getting traction, or how do I get traction for my organisation, or how do I get users?’ Traction addresses all of these concerns and more.”
—James Altucher, author of Choose Yourself
“Traction is a crucial guide for business owners seeking to grow and scale their services.”
—Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
“The business owners who leave of our workplaces with term sheets stroll into them with Traction. It’s a practical guide to fixing the business owner’s top obstacle.”
—Fred Wilson, partner of Union Square Ventures