Selling The Invisible: A Field Guide to Modern Marketing – Harry Beckwith


SELLING THE INVISIBLE is a succinct and sometimes entertaining look at the distinctive traits of services and their prospects, and the way any service, from a multinational brokerage to a home-based consultancy, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from beginning to end. Full of fantastic insights and written in a roll-up-your-sleeves, jargon-free, accessible style, akin to:

  • The More You Say, the Less Folks Hear
  • Greatness Could Get You Nowhere
  • Focus Teams Don’ts &
  • Seeing the Forest Around the Falling Trees.

Written By: Harry Beckwith
Narrated By: Jeffrey Jones
Publisher: Hachette Book Group USA
Duration: 1 hours 37 minutes

SKU: selling-the-invisible-a-field-guide-to-modern-marketing-harry-beckwith Categories: , , , Tags: , , Product ID: 1520


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Harry Beckwith


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