Principles of Marketing 17th edition (Global) – eTextBook

$206.40 $19.00

For Principles of Marketing courses that require a comprehensive textbook. Help readers learn how to create value through customer connections and engagement

eBook details

  • Authors: Philip T. Kotler, Gary Armstrong
  • File Size: 112 MB
  • Format: PDF
  • Length: 736 pages
  • Publisher: Pearson; 17th edition (Global)
  • Publication Date: January 19, 2017
  • Language: English
  • ASIN: B01MS9VB6E
  • ISBN-10: 013449251X / 9352865618
  • ISBN-13: 9780134492513 / 9789352865611
SKU: principles-of-marketing-17th-edition-global-pdf Categories: , , , Tags: , , Product ID: 2048


In a quick-altering, significantly social and digital market, it’s more crucial than ever for online marketers to establish significant connections with their consumers. Principles of Marketing 17th edition assists trainees master today’s crucial marketing obstacle: to develop dynamic, interactive neighborhoods of customers who make brand names and items an essential part of their lives. To assistance folks comprehend how to develop worth and construct client relationships, Armstrong and Kotler present essential marketing info within an ingenious client-worth structure.

Thoroughly modified to show the significant patterns affecting modern marketing, the PDF of 17th Edition (Global variation) is loaded with stories showing how business utilize brand-new digital innovations to take full advantage of client engagement and shape experiences, brand name discussions, and neighborhoods.

Book name, contents, and authors are precisely like Hardcover Edition or United States Edition. Only the cover is various and the quality of paper (for the printed book).

P.S we likewise have Principles of Marketing 17th edition (Global) testbank, trainer handbook and other resources for sale. Contact for more details.


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