Marketing Strategy: Based on First Principles and Data Analytics – eBook

$48.17 $8.00

eBook details

  • Authors: Robert Palmatier, Shrihari Sridhar
  • File Size: 9 MB
  • Format: PDF
  • Length: 288 pages
  • Publisher: Red Globe Press
  • Publication Date: September 16, 2017
  • Language: English
  • ISBN-10: 1137526238
  • ISBN-13: 9781137526236
SKU: marketing-strategy-based-on-first-principles-and-data-analytics-ebook Categories: , , , , Tags: , Product ID: 10698


This is a brand name brand-new ebook on the marketing technique that stresses the pursuit of services to 4 significant marketing issues:

  1. All clients vary 2. All clients alter 3. All rivals respond 4. All resources are limited

Planned around these 4 First Principles of Marketing, this crucial brand-new textbook supplies a unique and thoroughly class-evaluated method to marketing technique. It provides a structured structure to establish reliable methods to handle diverse marketing issues while including data analytics into the choice-making procedure.

Penned by world-prominent professionals in marketing technique, Marketing Strategy: First Principles and Data Analytics, (PDF) is the perfect buddy for undergraduate, Executive MBA, and MBA trainees of marketing, and practicing executives preparing to bring a more methodical method to their business’ marketing technique efforts.

NOTE: The product consists of the ebook, Marketing Strategy: First Principles and Data Analytics in PDF. No access codes are included.


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