Real people materializing choices
Marketing: Real People, Real Choices, 9th Global Edition (PDF) is the only textbook to present marketing from the view of real people, who materialize marketing choices, at leading business daily. Relevant, prompt, and vibrant, this reader-friendly text reveals readers how marketing principles are used, and what they actually indicate in the market.
The 9th Edition uses more info than ever on the crucial problems every online marketer requires to understand, consisting of analytics and metrics, worth, and ethical and sustainable marketing. And with brand-new evaluations and examples, the books help readers in actively discover and keep in mind chapter material, so they understand what’s occurring worldwide of marketing presently.
Also offered with MyLab Marketing MyLab(TM) Marketing is an online tutorial, research, and evaluation program created to deal with this ebook to engage trainees and boost outcomes. Within its structured environment, students practice what they discover, check their understanding, and follow an individualized research study strategy that assists them much better understand the course product and comprehend tough principles.
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NOTE: The product just consists of the ebook Marketing: Real People, Real Choices, 9e (Global) in PDF. No access codes are included.