Marketing: An Introduction 13th edition (Global) – eTextBook

Description

Advertising and marketing: An Introduction 13th edition reveals faculty college students how buyer worth — capturing it and creating it — drives each efficient advertising technique. Utilizing a corporation and studying design that features good actual-world examples and data that assist carry advertising to life, the textbook provides readers the whole lot they should learn about advertising in an efficient and fascinating whole studying package deal.

The 13th Edition displays the newest developments in advertising, together with new protection on social media, on-line, cellular, and different digital applied sciences, leaving faculty college students with a richer understanding of primary methods, advertising ideas, and practices.