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Marketing: An Introduction 13th edition (Global) – eTextBook

$143.00 $12.00

An introduction to the world of marketing using a practical, proven, and engaging approach. For undergraduate courses on the Principles of Marketing.

eBook details

  • Authors: Gary Armstrong, Philip Kotler
  • Series: Marketing: An Introduction
  • File Size: 101 MB
  • Format: PDF
  • Length: 645 pages
  • Publisher: Pearson; 13th edition (February 6, 2016)
  • Language: English
  • ISBN-10: 013414953X / 1292146508
  • ISBN-13: 9780134149530 / 9781292146508

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SKU: marketing-an-introduction-13th-edition-global-etextbook Categories: E-Books, Marketing, Non Fiction, Textbooks Tags: 978-0134149530, 978-1292146508, Marketing
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Description

Advertising and marketing: An Introduction 13th edition reveals faculty college students how buyer worth — capturing it and creating it — drives each efficient advertising technique. Utilizing a corporation and studying design that features good actual-world examples and data that assist carry advertising to life, the textbook provides readers the whole lot they should learn about advertising in an efficient and fascinating whole studying package deal.

The 13th Edition displays the newest developments in advertising, together with new protection on social media, on-line, cellular, and different digital applied sciences, leaving faculty college students with a richer understanding of primary methods, advertising ideas, and practices.

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