Marketing: An Introduction 13th edition (Global) – eTextBook

$171.60 $15.00

An introduction to the world of marketing using a practical, proven, and engaging approach. For undergraduate courses on the Principles of Marketing.

eBook details

  • Authors: Gary Armstrong, Philip Kotler
  • Series: Marketing: An Introduction
  • File Size: 101 MB
  • Format: PDF
  • Length: 645 pages
  • Publisher: Pearson; 13th edition (February 6, 2016)
  • Language: English
  • ISBN-10: 013414953X / 1292146508
  • ISBN-13: 9780134149530 / 9781292146508
SKU: marketing-an-introduction-13th-edition-global-etextbook Categories: , , , Tags: , , , Product ID: 2045


Marketing: An Introduction 13th edition (in PDF) reveals university student how consumer worth — recording it and developing it — drives every efficient marketing technique. Using a company and discovering style that consists of excellent genuine-world examples and info that assist bring marketing to life, the book provides readers whatever they require to understand about marketing in a reliable and appealing overall knowing plan.

The 13th Edition shows the current patterns in marketing, consisting of brand-new protection on social networks, online, mobile, and other digital innovations, leaving university student with a richer understanding of standard techniques, marketing ideas, and practices.

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