Pride and Ferrell’s MARKETING 2016 supplies a comprehensive summary of vital marketing concepts within an aesthetically enticing, reader-friendly discussion. This appreciated and tested textbook assists trainees establish the understanding and choice-making abilities they require to grow in today’s competitive company environment. MARKETING 2016, 18th Edition, (PDF) uses in-depth protection of basic marketing ideas and methods, together with useful applications and genuine-world examples, consisting of modified product on digital marketing, social networking, ecological and social obligation, entrepreneurship, globalization, and marketing in times of shift. The present edition likewise includes a brand-new chapter on handling services and branding, a brand-new area finding the significance and usages of Big Data, and upgraded discovering goals. Ideal for trainees of all backgrounds and interest levels, MARKETING 2016 is an essential resource for class and profession success.
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