Keegan’s Global Marketing (9th Edition) – Global edition – eBook

$45.37 $9.00

For courses in global marketing.

eBook details

  • Authors: Warren J. Keegan, Mark C. Green
  • File Size: 114 MB
  • Format: PDF
  • Length: 624 pages
  • Publisher: Pearson; 9th edition global
  • Publication Date: 24 May 2016
  • Language: English
  • ISBN-10: 1292150769
  • ISBN-13: 9781292150765
SKU: keegans-global-marketing-9th-edition-global-edition-ebook Categories: , , , , Tags: , , , , , , Product ID: 4111


Familiarizes College Students with Global Marketing and the Global Business Environment – Marking the 20th anniversary of this series of books, this Global Marketing 9th global edition (PDF) by Keegan and Green constructs on the custom and successes of previous editions. Its tactical and ecological technique lays out the significant measurements of the global service environment. In this newest ninth edition, as in all previous editions, the authors’ objective has actually been to compose an ebook that’s reliable in material yet unwinded and ensured in tone and design.

Students have actually regularly applauded Keegan’s Global Marketing 9th edition (global) for its basic, understandable language and clearness. The 9th Edition brings global marketing out of the class and into the real life with up-to-date examples of issues, concerns, and crises dealing with global markets. Real brand-new cases have actually been included while others have actually been modified as the book thinks about current geopolitical advancements and technological modifications impacting global marketing.


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