International Marketing (17th Edition) – eBook

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eBook details

  • Author: Phillip Cateora
  • File Size: 187 MB
  • Format: PDF
  • Length: 704 pages
  • Publisher: McGraw-Hill Higher Education; 17th edition
  • Publication Date: November 13, 2015
  • Language: English
  • ASIN: B07B4GQY37
  • ISBN-10: 0077842162
  • ISBN-13: 9780077842161
SKU: international-marketing-17th-edition-ebook Categories: , , , , Tags: , , , , Product ID: 2387


Pioneers in the field, Cateora, Graham and Gilly continue to set the requirement in this International Marketing 17th edition with their well-rounded viewpoint of international markets that include location, history, language, and religious beliefs in addition to economics, which assists university student see the cultural and ecological individuality of any area or country. In addition to protection of innovation’s influence on the international market arena, the seventeenth edition of International Marketing includes brand-new subjects that show current modifications in worldwide markets, upgraded mentor resources, and brand-new knowing tools consisting of McGraw-Hill’s Connect with its adaptive SmartBook (offered individually) that lets trainers designate book readings and incentivize students’ engagement with course material.


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