Legendary designer Ellen Lupton discusses the imaginative procedure in another necessary graphic design ebook.
Graphic Design Thinking, (PDF) takes a look at a range of methods to promote fresh believing to come to feasible and engaging options. Every method is discussed with a succinct story textbook followed by a variety of visual presentations and case research studies. Lupton’s close-up, hands-on method, made well-known with Thinking with Type, makes the imaginative procedure available to anybody and gets rid of the misconception that imagination is an innate skill.
Offers a vast array of approaches appropriate to any brainstorming situation.
- Learn to approach issues through speaking with, focus groups, brand name mapping, and co-design
- From casual techniques that are perfect for quick, seat-of-the-trousers believing, to official research study approaches
- Techniques are organized around the 3 basic stages of the design procedure: specifying the issue, creating concepts, and developing kind
Includes conversations with leading expert designers. Art Chantry, Ivan Chermayeff, Steven Heller, Jessica Helfand, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk expose how they get concepts and beat blocks to imagination.
Graphic Design Thinking is directed at design trainees, working designers, and anybody who wishes to use innovative idea patterns to day-to-day imaginative difficulties in the design procedure.
“Offers enough believing methods to break out of even the worst imaginative rut.” — Creative Woman’s Circle
“A ‘need to-have’ in the design toolbox.” — Cat Normoyle, Professor of Graphic Design, East Carolina University
NOTE: The product just consists of the ebook, Graphic Design Thinking in PDF. No access codes are included.