Global Branding: Breakthroughs in Research and Practice, 2 volume – eBook

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eBook details

  • Author: Information Reso Management Association
  • File Size:14 MB
  • Format: PDF
  • Length: 1044 pages
  • Publisher: Business Science Reference
  • Publication Date: May 28, 2019
  • Language: English
  • ISBN-10: 1522592822
  • ISBN-13: 9781522592822, 9781522592839
SKU: global-branding-breakthroughs-in-research-and-practice-2-volume-ebook Categories: , , , , Tags: , , , , , Product ID: 5276


To endure in today’s competitive and globalized service environment, marketing specialists need to aim to establish ingenious approaches of reaching their consumers and stakeholders. Examining the relationship in between culture and marketing can supply business with the information they require to broaden their reach and increase their earnings. Global Branding: Breakthroughs in Research and Practice (in PDF) supplies global insights into marketing methods and methods utilized to develop and sustain a worldwide acknowledged and enjoyed brand name. Highlighting a series of relevant subjects such as customer engagement, brand name interaction, and item development, this publication is a perfect recommendation source for marketing specialists, service executives, academicians, service supervisors, and scientists actively included in the marketing market.

Topics Covered in the eBook

The numerous scholastic locations covered in this publication consist of, however are not restricted to:

  • Social Media
  • Sustainability
  • Brand Equity
  • Brand Identity
  • Customer Loyalty
  • Brand Awareness
  • Product Innovation
  • Brand Communication
  • Consumer Engagement

NOTE: This just consists of the PDF eBook of Global Branding: Breakthroughs in Research and Practice. No codes consisted of.


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