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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (3rd Edition)

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eBook details

  • Authors: Marko Sarstedt, Erik Mooi
  • File Size: 16 MB
  • Format: PDF
  • Length: 407 pages
  • Publisher: Springer; 3rd edition
  • Publication Date: September 18, 2018
  • Language: English
  • ASIN: B07FRSTNXW
  • ISbn-10: 3662567067
  • ISBN-13: 9783662567067
SKU: a-concise-guide-to-market-research-the-process-data-and-methods-using-ibm-spss-statistics-3rd-edition Categories: , , , , , Tags: , , , , , , Product ID: 4209

Description

This ebook, A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 3rd edition (PDF) provides a quickly available and detailed guide to the whole marketing research process, from asking marketing research concerns to studying and gathering data by methods of quantitative methods. It is meant for all readers who want to understand more about the marketplace research study process, data management, and the most frequently utilized methods in marketing research. The book assists readers carry out analyses, translate the outcomes, and make sound analytical choices using IBM SPSS Statistics. ANOVA, hypothesis screening, regression analysis, element analysis, primary element analysis, and cluster analysis, in addition to important detailed statistics, are covered in high information. Highly interesting and hands-on, the ebook consists of numerous useful ideas, examples, and tips that aid readers use and translate the data analysis methods gone over.

The brand-new edition usages IBM SPSS version 25 and provides the following brand-new functions:

  • Links to extra product and videos by means of the Springer Multimedia App
  • A single case and dataset utilized throughout the book to help with knowing
  • A glossary that consists of meanings of all the keywords and other descriptions of picked subjects
  • New product on study style and all data analysis methods to show the most recent advances worrying each subject
  • Improved usage of academic components, such as finding out goals, keywords, self-assessment tests, case research studies, and a lot more

KEEP IN MIND: No software application or codes are consisted of in this purchase. Only the PDF eBook is consisted of.

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